Pawz in the Panz

The Concept of Pet Eats This is the day and age of complete living. Our lives have evolved into a super nutrient, allergen free, whole lifestyle existence. This involves all living things around us on our precious earth including our beloved pets. Amber Hamilton, proposer and conceptualizer, is a Biologist, Chef and Owner of a popular restaurant called Ponce Bistro, and Hostess of current local Manchester, Vermont television show “Pet Eats” on GNAT-TV. It is the dream and ambition for her to bring her unique concept to the great the city of Portland. “Pet Eats” intends to offer scientifically informed nutrition for pets through educated allergen free wellness. This will be promoted through a keenly talented and educational cooking show instructing how to cook for a variety of pets based on their specific digestive systems. Natural and science informed animal nutrition is the priority of many pet owners today as people are becoming more aware and educated about the importance of feeding their pets according to specific animal digestive physiology. For decades a common mistake among humans has been to treat animals as people and feed them what we like to eat. Yes there are many things we all can eat but nature has given predators a protein based digestive system and herbivores and plant based digestive system. Every species of animal has limitations as well as “must haves”. For example, cats are obligate carnivores and must eat animal proteins to obtain a vital amino acid called taurine. On her show “Pet Eats” in Manchester, Vermont Amber has offered creative protein based allergen free recipes for predators such as cats and dogs, and leaves the leaves to the herbivores. She sets up the show in a casual hosted talk show setting. Without script she lets wit, cooking, science, and interesting facts flow creating a fun filled experience all can enjoy while learning important knowledge about their pets. Her unique style of comedy and singing provides a refreshing method of entertainment so as to draw the viewers in and celebrate our pets through science, singing, and food. It is the mission of Amber to bring her show to her home city of Portland, Oregon and merge her biological knowledge, her culinary expertise, and her passion for theatre to promote the health and wellness for our pets. Goals and Objectives It is the goal for Pet Eats to cooperate with various companies as sponsors for their product such as Bob’s Red Mill, Whole Foods, local fresh pet food companies. This will reduce costs, nurture the profitability, and ensure security and longevity of both the show and any future expansion of the show through flagship entities. With “power hitters” such as these kind of potential sponsors it is the goal for the Pet Eats to develop into the foremost source of pet nutrition on television. Portland, Oregon is the ideal market to launch and promote a program that will be the first to combine the major growing lifestyle priorities of allergen free wellness, pet health, science, and theatre through a professional television show. Following one season of airing the show, Amber Hamilton projects that Pet Eats can launch an extension to the project with 4 micro-restaurants. This is the second phase and will reach people on a tangible level and offer a new market for pet dining. The second episode, filmed through a partner show, Pet Eats was picked up by networks in Burlington, Vermont and soon after spread around the state of Vermont including Bennington, Montpelier and Brattleboro. Based on the immediate positive reception of her cooking show “Pet Eats” in the state of Vermont, Amber expects that Portland, Oregon will fully embrace the show considering the love of pets among Portlanders. Portland is a “sister state” in mindset of wholesome and natural living. The nationally recognized nutritional need for allergen free foods and rapidly growing demand for fresh pet food is well practiced by the citizens of the Portland area. As received by the Portland demographic, leaders in pet health, it is likely that Pet Easts will quickly gain popularity and momentum. Therefore she is preparing for the possibility of implementing a large scale concept as needed or desired as national recognition may occur. Mission Summary Pet Eats will provide an accessible and entertaining source of information for how to cook smart allergen free meals for pets through a new and exciting avenue: a cooking show that scientifically informs about specific needs of pets with simple recipes, history of the animals, comedy and singing. Each episode will promote the importance of providing meals to pets that are suitable to their digestive capabilities and nutritional requirements. This will be achieved through fun and informative dialogue about the digestive morphology and physiology, as well as the history and “interesting facts” about animals. The show will also offer a “People Treats” segment so as to tie in a relationship with people and their pets, and to provide a greater appeal to the show. The second phase of the project can be to demonstrate the recipes for a personal connection with viewers through micro-restaurants. This avenue will provide flagship locations and profitability and will work to connect with the public on the ground level. This will allow viewers of the television show to experience a real life example of the foods and recipes offered on the show. Portland, Oregon is an epi-center for creativity and celebrating diverse individualism, so much so that an entire television is based on Portland’s character. A great part of this character is our die hard dedication to wellness and acceptance of individual needs and preferences while all uniting together in a mutual respect for our beloved earth. With the accessibility of information globally our world has been able to educate itself on matters of science based health rapidly in the past two decades. This has created a societal awareness about the details of our diets. In particular, the diets of our pets have caught our attention. It is said that Oregon is the best place for a pet to live. Pet Eats is bringing that claim to another level and promoting the passion for the Portland pets through a cutting edge media platform. Portland, Oregon is the perfect place for Pet Eats.